Sports Business Association at The University of Oklahoma
Founded in 2016 operating out of the Michael F. Price College of Business in the basement of Adams Hall, the SBA strives to build innovative business professionals in sports through intentional connection and initiatives.
MEET OUR LEAD TEAM
Jalen Ross
A junior from Norman, OK, Ross has served the SBA for 2 years, with the 2026-27 academic year being his first as President. Ross’s parents both hold degrees from OU, including his father who played football from 2003-2005. He is passionate about the ever-growing world of college athletics.
President
Gabby Avendano
A senior from Los Angeles, CA, and double major in Sports Business and Management Information Systems while also pursuing a certificate in Business Intelligence Analytics, Gabby previously served as the SBA’s Director of Administrative Affairs. She is passionate about the world of Data and Business Information Systems, and how it can create better profit models for organizations!
Vice President5 PILLARS
THE ONLY POWER 4 SPORTS BUSINESS PROGRAM OPERATING IN A BUSINESS COLLEGE
Students
Are you interested in working in the world of sports business? If you want to work in sports, the SBA is here to help make that happen.
Are you a professional in the sports industry looking to get connected with top-tier students? The University of Oklahoma’s sports business program in the nationally ranked Price College of Business consists of high-performing business students ready to make an impact in the sports world.