What We Do
The OU SBA works towards developing the next generation of Sports Business professionals throughout the OU student body.
Members
There were a total of 125 registered members in the OU SBA for the 2024-2025 academic year.
Events for Our Members
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General Body Meetings
Our General Body Meetings keep members informed about opportunities that are happening within the OU SBA, as well as bring students together in casual settings.
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Guest Speaker Meetings
Our guest speaker meetings give members opportunties to directly connect with industry professionals across several different fields and organizations.
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Workshops
Our workshops give industry professionals a platform to simulate real-world case studies with SBA members that are applicable to countless fields within sports.
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Social Events and Fundraisers
SBA holds several social events throughout the semester to give students an opportunity to meet and network their peers in casual environments while supporting the SBA.
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Philanthropy
Our organization does their part in helping the surrounding community through volunteer work both in Norman and OKC, including The Big Event that is held by OU annually.
Experiential Learning
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2025 CFP Cotton Bowl Semifinal
12 SBA students got the chance to work for the Cotton Bowl for a week, assisting with VIP transport and game pageantry.
January 5-10, 2025
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Dallas Cowboys Sports Business Panel
20 SBA students connected with executives for the Dallas Cowboys/Legends at their annual Sports Business Panel at AT&T Stadium.
November 21, 2024
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Oklahoma City Comets Sports Business Panel
10 SBA members attended the Oklahoma City Comets’ annual Sports Business Panel at Chickasaw Bricktown Ballpark.
April 17, 2025
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Oklahoma City Thunder STIR Career Fair
29 SBA members networked with industry professionals at the OKC Thunder’s yearly career fair.
February 28, 2025
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UNT Sports & Entertainment Symposium
12 SBA students attended a career fair and speaker series hosted by the University of North Texas at AT&T Stadium.
October 19, 2024
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National Collegiate Sports Analytics Competition
3 SBA students were selected to represent OU at the NCSAC, an annual sports analytics competition hosted by Baylor University, hosted in Nashville this past year.
February 17-19, 2025
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Alliance for Sports Business Case Study Competition
3 SBA students were selected to compete in a case study competition focusing on the rebrand of the Oklahoma City Comets.
April 2, 2025
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X Games Aspen 2025
8 SBA students got the chance to work at the X games in Aspen, CO as Guest Services Interns, assisting guests with all of their questions and needs.
January 23-25, 2025
Sports Business Week 2025
In April of 2025, we hosted the first-ever “Sports Business Week” for the Price College of Business.
This week consisted of social events, promotional item giveaways, a resume workshop with industry professionals from Sooner Club and the OKC Thunder, a tour of the Thunder’s corporate office, a luncheon with our Sports Business faculty, and a speaker panel focused on events being hosted in Oklahoma City for the 2028 Olympics.
Bringing the Olympics to OKC
With OKC being announced as a site for LA28, we made it our task to make the University of Oklahoma synonymous with the Olympic movement in OKC.
On April 4th, we hosted a day-long series of events that we titled “Bringing the Olympics to OKC.” This included class visits and a keynote speaker panel in OU’s football stadium. We had 129 members and faculty attend this panel, including the guest speakers below:
Craig Cress - CEO of USA Softball
Mike Knopp - Founder of Riversport OKC
Sue Hollenbeck - Project Manager for OKC LA28
Sports Organizations We Met With
Below are the organizations we met with this past year!